Ink Bad Company
Illustration & graphic stuff for promiscous minds
Bron Ales.jpg

Åbro Bron Ales

In the late spring of 2015, Åbro has introduced a new beer series to the market. Bron –“river bridge” in swedish- is a Pale Ale and an India Pale Ale, launched in 33 cl cans designed by Identity Works and Ink Bad Company.


The Åbro Brewery was founded in Vimmerby, in 1856. For four generations -and after becoming in one of the most well-loved beers in Sweden- the Åbro brewery still stands, next to a river under a bridge, where was established a century and half ago.  

Bron means the bridge in swedish. And with that name Åbro has introduced a new two beer series launched in 33 cl cans: a Pale Ale, and an India Pale Ale. "Under the bridge" is a place where anything and everything can happen. Fishermen tales, submarines and lost divers, river beasts with monstrous tentacles... Same landscape for two different packaging -designed in collaboration with Identity Works- which containing two beers with his own character. A vivid and exciting adventure awaits for the bravest.  Skål.