Ray-Ban needed a new poster for their optical glasses line to be put in stores worldwide. The concept invokes that feeling when you put on the best pair of glasses you´ve worn. Everything is illuminated and you can see the world as amazing as it´s meant to be seen.
Commissioned by Marcel Paris.
Creative directors: Erik Vervroegen, Bastien Grisolet and Joshua Parschauer.
Art director: Marjorie Vardo.
Illustration and lettering: Ink Bad Company.